Contest #1 - Name The Website

In March of 2014, The New Castle launched its first contest ( The contest was open to the public to guess the name of this website from a logo designed by Conrad Panganiban. The winner of the contest would win $100 and have $100 donated to that person's charity of choice. Every month a new clue would be given until the winner was found.


Clue #1 (posted 03/29/2014): Take-off from a Franz Kafka novel.

Clue #2 (posted 04/30/2014): Defying any Kafkaesque vision of human fate, logo symbolizes transcendence.

Clue #3 (posted 06/02/2014): The logo symbolizes the vision of that ideal state.

Clue #4 (posted 07/01/2014): The name of the logo/website contains 3 words.

Clue #5 (posted 07/15/2014): The name of the logo/website is: The [blank] Castle. Fill in the Blank.


March 14, 2014 by Josh Torres: Circle Tree

March 17, 2014 by Cynthia Bonta wrote: Intriguing logo. I see edifice of civilization, family trees, intertwined roots, the world, the continents: Americas, Europe, Asia, Africa. Guess: Global Family

March 17, 2014 by Carmencita Choy wrote: Her-story denotes history from a woman’s perspective, rather than his-story. Guess: Herstory

March 30, 2014 by Marq Bautista wrote: If that is Kafka’s Castle, I would guess Fortress Filipino, though that is rather defensive.

March 31, 2014 by Marq Bautista wrote: I assume the fortified tower in the background is a reference to Kafka’s Castle, and that the vegetation, being pretty, is meant to portray sn idealized Filipino plant, I will guess, Fortress Phillipines.

March 31, 2014 by Denzell Sabado: The Castle

April 3, 2014 by Estella Habal: Metamorphoses

April 6, 2014 by Elizabeth wrote: I see Franz Kafka’s The Castle referenced (society), as well as roots (heritage), and my final answer is Philippine Heritage Society!

April 6, 2014 by Oscar Peñaranda: Bamboo Citadel

April 26, 2014 by Steve Arevalo: Connecting Together

May 31, 2014 by Cecilia Gaerlan wrote: I concur w Elizabeth except the last word Phil Heritage Foundation

July 10, 2014 by Uncle Anton: The New Castle (Winner)

July 22, 2014 by Daz Lamparas: The Grand Castle

For information about the Winner, please visit The Winner of the Name the Website Contest blog post.